Welcome to our
Range Meat
Academy Farm store

Who We Are

Welcome to the Range® Meat Academy Farm Store! That’s right. We bought the farm, and we are still alive! We started in 2002 with Range® Inc., a marketing and education company. Customers asked Kari to write a book on cutting beef, so The Art of Beef Cutting came to life. Kari did workshops and presentations all over the country teaching about cutting and merchandising meat (mostly beef, but pork and lamb, as well). Again, people were asking for more information and formal teaching. So we tried opening a brick-and-mortar butchery school. But the funding required for the size and quality of school we envisioned was just too much. We even changed brands for a short time to try and get it done- Big Mistake! So back to the drawing board. Range® Meat Academy online was established in 2018. It was a two-year labor of love, and now we have students all over the world. Our students are now asking for RMA products, especially knives. So here we are opening an online store. Our featured product is a 7-piece RMA Butcher Knife and Storage Roll. Kari carefully chose knives she considers essential for students or the experienced meat cutter in their bag. Would you mind checking out our store and letting us know what you think or what you’d like to see? As usual, it’s just a start!

Our Team

KARI UNDERLY

FOUNDER

Kari is our fearless leader and meat geek with mad technical skills. She works with the motto that everything is possible if you’re not afraid to take a few detours along the way. You can see Kari’s influence in just about every part of the meat world. Perhaps you’ve seen her work in the meat case (she helped develop many new cuts for the industry). Maybe you noticed a great-looking poster on a retail wall (Range® created tons of educational meat posters seen in shops and retail outlets everywhere). You’ve probably even seen her handiwork in catalogs and marketing materials for companies everywhere (Range® developed a library of beef cuts photography for the beef industry). When Kari’s not working in her meat lab, she’s speaking, leading workshops, or maybe judging a competition (Chopped judge, Pig Farmer of the Year judge). If you’re a fellow meat geek, you might have seen some of her writings in the meat trade journals. In her “down” time, Kari uses her creative energy tending to her vegetable garden and flower garden. She loves getting on her tractor to work and sculpt her land.

RUTH URQUIZU

VICE PRESIDENT OF SALES

Ruth has been with Range® since it started in 2002. She’s been part-time handling just about every aspect of the business- writing, accounting, marketing, sales, social media, you name it. This year she came on full time and is in charge of RMA sales, and we just added the RMA Farm Store sales to her job description. She’s busy! When she’s not nurturing a student or client’s journey, you might see her hanging out with her schnauzers, cutting wood, wielding a machete, and taking care of the grounds on the farm.

SARAH

MANAGER

Sarah is the Range Meat Academy Success Manager and the backbone of the company. She helps with onboarding clients and assisting students to continue moving forward. Born in Central California and raised in Southern Oregon, Sarah has a long history of administrative support and management ranging from insurance to the timber industry. She brings the perfect blend of west coast kindness and support experience to the Range Team. Sarah loves the company of good friends and raising her 4 boys. Sarah once drove 13 hours straight and almost 1,000 miles with her family just to get to Disneyland in time for opening.

DAVID

ACCOUNTANT

Born and raised in Alaska, David has the independence and tenacity to handle the accounting, bookkeeping, and payroll at Range® Meat Academy. As our Cash Cow Manager, he ensures we’re following the rules and keeping the numbers in balance. David and his wife, Sarah, are raising four boys. He loves spending weekends watching the boys play soccer, mountain biking, or traveling the northwest for a soccer game. David has a fake front tooth due to a family pie-eating contest that was a little too competitive. He did win and still has the trophy to prove it.

NAZIA BUSHRA

GRAPHIC DESIGNER

I am a feisty, good-natured graphic designer; dedicated to providing the best possible service to all my clients. I’ve been providing graphic design services for over a decade and joined rangemeatacademy in February 2021. I’ve climbed a mountain, swum in croc-infested waters, done many marathons, and on Tuesdays, I perform Burlesque, a few examples from my life that have helped to encourage, inspire, and scare the bejeezus out of me. I am a quick and effective worker with excellent communication skills, attention to detail, and the ability to bring creativity and uniqueness to each brief. Hand over the brief to let me at it!

Range® Meat Academy Certificate Course

RANGE MEAT CLERK

16 courses
Downloadable training aids
Assessments

$179.00

RANGE MEAT BUNDLE

41 courses
Downloadable training aids
Assessments

$549.00

RANGE MEAT CUTTER

31 courses

Downloadable training aids
Assessments

$449.00

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